Create a Facebook fan page with an instantly appealing image, as it will
help in attracting more attention.
Keep the Facebook fan page up to date by writing suitable description and
posting interesting and friendly page titles. Always try to provide your
readers with something fresh to read.
If you are running a contest on your page, then ask your visitors to like
your fan page. Facebook contests are the easiest way to get people excited,
as the lure of a big prize compels your target customers to 'like' your page
and become your fan.
If you are running a business, then you should promote your fan page by
using ads in the Facebook, as it is the easiest way to increase the visibility
of your brand and reach out to a highly targeted audience.
Promote your page on your official website because it helps you to get likes
from new visitors on your site. Having a 'like' button on your website is an
easy way to drive new likes over time.
Synchronize your Facebook page with your other profiles on other social
networking sites like Twitter, dig, etc. it will help you get more visitor
response.
Sometimes educational content is a better incentive for a 'like' than a
discount offer or a prize, depending on your industry or the target audience.
Providing free written content such as eBooks can drive tons of new fans
and customers.