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Promoting business network1. Review the business plan and budget of CoffeeVille:According to CoffeeVille’s business plan, the company has revised the vision statement by expanding a number of key locations in Australian capital cities and regional centres. The company aims to achieve vision through the implementation of the several key strategic directions such as building local community links at networks of suppliers and clients. The marketing plan should be prepared to ensure marketing activities are coordinated with company strategic directions to achieve the company’s vision. Thebusiness plan should comprise of a marketing strategy to identify marketing objectives, target key segments effectively and position of CoffeeVille to achieve the company’s vision.
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