According to the Cross-Platform report, among the media formats, online consumption is most stable, as it is accessed throughout the day on various devices.
Online activity on desktops plateaus during working hours and peaks on laptops at night, while consistent use is observed on mobile phones and tablets throughout the day.
In contrast, newspaper readership and radio listening are most popular in the early morning before working hours, while TV viewing dips in the afternoon and increases drastically during primetime.