Grey Goose is the first vodka to be produced in the Maître de Chai tradition, which allows aromas to be produced in the distillation process specific to Grey Goose vodka. It is made from 100% French ingredients, including flavored versions of the vodka. For instance, Grey Goose La Poire was the result of Thibault's relationship with a Parisian pastry chef, whose pear tarte inspired the recipe for the new vodka flavor.[8]
Some have claimed that Grey Goose vodka does not create excess heat on the palate while being consumed, creating a smoothness in flavor.[9] Grey Goose Le Citron is a lemon flavored vodka that tastes of lemon zest and juice. Grey Goose Cherry Noir is a black cherry flavored vodka, Grey Goose L'Orange is an orange flavored vodka and the now retired Grey Goose La Vanille tasted of vanilla, as well as hints of cinnamon and caramel.[10] Thibault has stated that Grey Goose does not plan to expand its number of flavoured vodkas extensively, in order to not deviate from the original taste.[7] The company has sponsored Grey Goose Taste by Appointment events in which personal mixologists attempt to match Grey Goose cocktails to the taste profiles of patrons at upscale establishments.[11]