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The franchise approach is in many ways very similar to the network approach. Its major difference is that the coordination mechanism is substantially different. Typically, the central organization, such as McDonald’s, is much larger and exercises much more control over the business unit. The small business unit in most franchise industries is the individual retail outlet. In the food business, it may be a million dollar store; in the case of cosmetic sales, it may simply be an individual Mary Kay salesperson knocking on the doors of customers
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