Ford shared their vision and strategy and vision for dealer coaching support in ASEAN (evolving around Quality Care and its key pillars: 6 step process, workshop optimisation, quick service, vehicle report card). Ford ASEAN indicated that MSXI’s support is a part of their strategy and they have praised our efforts. In addition, K. Vickie highlighted that 2 dealer Principals (Workshop Optimisation pilot dealers) gave her positive feedback. I was glad to hear such positive feedback.