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Application of overheadNorton Associates is an advertising agency in Austin, Texas. The company's controller estimated that it would incur $325,000 in overhead costs for current year. Because the overhead costs of each project change in direct proportion to the amount of direct professional hours incurred, the controller decided that overhead should be applied on the basis of professional hours. The controller estimated 25,000 professional hours for the year. During October, Norton incurred the following costs to make a 20-second TV commercial for Central Ohio Bank. 
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