The level of competition a business faces determines its pricing strategy. Sometimes a business has the scope to set its price and sometimes a business cannot. When a business has the scope to set its price there is a number of pricing strategies or policies it might choose. As there are no such competitors of Chief Burger which could compete with the quality of Chief’s Burger produced at Chief Burger, therefore the pricing strategy adopted by Chief Burger is 'market skimming'. Chief Burger has adopted this pricing strategy as they want to hold maximum share of the market by maximum profit. This is a golden era for Chief Burger as there are no competitors and hence, Chief Burger is free to charge any price they want. They are charging lower prices due to the daily sales of the products. They satisfy the target market as the food quality is worth the price paid. The pricing strategy is not just to get the worth of quality but also to gain maximum profits before any competitor enters because then Chief Burger will have to change its pricing strategy like more lower although the prices would be lowered with the new entrants in the market but not to a greater extent as the quality food products are produced by Chief Burger