To best support service personnel in their delivery of quality service on the front line, an organization’s internal processes should be designed with customer value and customer satisfaction in mind. In other words, internal procedures must support quality service performance. In many companies, internal processes are driven by bureaucratic rules, tradition, cost efficiencies, or the needs of employees. Providing service- and customer-oriented internal processes can therefore imply a need for total redesign of systems. This kind of redesign of systems and processes is known as “process reengineering.” Although developing service-oriented internal processes through reengineering sounds sensible, it is probably one of the most difficult strategies to implement, especially in organizations steeped in tradition.