Literature suggests a variety of reasons about so many aspects of consumer loyalty on the internet which Reichheld, Markey and Hopton (2000) explained that the rules of loyalty can be used with consumers online. Considering the result of consumers who use the service a lot, and the profits from consumer purchasing power. In addition, they also need to reduce the flow of these consumer groups.
From Figure 3 on the question of whether you are satisfied with the product or service and to use the service to purchase from Amazon will continually, as can see that they agree in higher levels, therefore, conclude that can achieve the objectives that a confirmed customer loyalty in the Amazon. However, consumer satisfaction can increase consumer loyalty, but is most successful is build a good relationship with consumers good service.