Our four Megatrends for S/S 16 were built around the same principle: the concept of odd marriages to create new aesthetics. In Monumental, futurism is paired with primitivism where Neolithic structures are voluminous and polished at the same time. In Visceral, we let the active sport influence flirt with a darker world of light and fantasy, while Sartorial continues the homage of etiquette dressing yet turns it upside down, adding a fun quirkiness and a bolder stamp. Moving into softer territory, Graceful is the marriage of the fragile and pure, a beautiful combination that oscillates between the dainty and delicate.
Dare to disrupt, dare to innovate!
Happy S/S 16!
Isham Sardouk