It's a "beast" of an Australian business that devours 49 million blueberries and three million bananas each year, and was partly inspired by royalty and rock stars.
Boost Juice Bars was founded by Janine Allis, an energetic mother-of-four, who opened her first outlet in Adelaide back in 2000.
Today the company's empire stretches across 400 stores in 13 countries, with global sales of more than 300m Australian dollars ($230m; £146m).
Not bad for a self-confessed "control-freak" from Melbourne who left school at 16.
As a teenager, Janine's ambitions lay far beyond the suburbs of Australia's second-biggest city. Instead of wanting to go to university, she juggled three jobs to pay for an overseas adventure that would harden her to the battles she would later have in business.
It was 1984, and she announced to her family that she was heading abroad for a few weeks to follow the well-worn backpacker trail.
Janine's global travels ultimately led to her spending two years being a stewardess behind the bar on David Bowie's private yacht, mixing with the late Princess Margaret and a bevy of celebrities, including Robin Williams.
She was to return to Australia as a young mum with a two-year old child, almost seven years after she had left the country on her travels.