It found that Thai females are more concern on acne skin problem while foreigners concern more on skin dryness problem as the demographic and culture different. Moreover, both of the groups rely on themselves as influencing person in purchasing decision. Furthermore, the country of origin also play an essential role when considering to purchase the product as same as brand image of the products since the results of both groups showed that the selected countries and brands are developed countries and well-known brands that commonly accepted in the societies. Last but not least, it found that marketing strategy is the most influencing factor in purchasing decision.