ertical thinking refers to solving a problem by analysis. It focuses on the known and correct method to address a particular problem. Consequently, it helps you save time, money and energy; and you can get the results you want by hitting the bull’s eye. This approach may be the right one if you’re operating under tight budgets. - See more at: http://blog.commlabindia.com/elearning-design/vertical-vs-lateral#sthash.W4CXwqgq.dpuf