Intellectual Property Analysis of Lush Puppy
Prepared by: Yuwat Khuwimon
SID: 3872
Date: 07/09/2016
This report is made to identify the issue intellectual property problem the company named Lush Puppy along with cause of the problem and to draw some recommendations to solve the problems. Let’s start with the company’s background, Lush Puppy is opened in 2003. It was born out of the owner’s, Kristy Andrusko, desire to fill a niche in the market for funky pet care products, including collars, beds and pet fashion. It was started up as a wholesale business selling the products to retail outlets. Then Kristy had opened the retail store in Daylesford, Victoria. In 2004, Lush Puppy’s retail stores launched with much bravado, as Channel 10’s small business program, Bread TV, followed the owner’s start up journey. With this exposure, Lush Puppy had a huge beginning, selling out of many products within the first couple of weeks.
Issue of intellectual property problem the company is facing is about registration of trademark in Part 7—Registration of trade marks. The company had received the letter from the other company said that the business name was infringing another company’s registered trade mark, and that legal action would result if the owner cease trading under the Lush Puppy name. Caused the owner was devastated. Because of when the owner first set up the business she just kept thinking to herself that she was going to have to trade mark the Lush Puppy name but she wasn’t aware that a business name didn’t provide any protection for her brand name, only a registered trade mark could provide the level of protection, Australia wide. The owner lost heap of time, money and stress. The owner wasn’t aware of IP BASS, which for a small fee will check for any very similar pending or registered trademarks listed on the trade mark database at that point of time. She immediately sought legal advice but her chances of winning were slim and it would cost her a lot of money for keeping trading as Lush Puppy.