Consequently, the two groups must apply different strategies for increasing their exporting per- formance.
Notwithstanding the certain limitations such as unitary measure of labour productivity, export per- formance and economic performance variables and not available specific product sales data in Turkish firm’s balance sheet, the findings of this study provide important implications for strategic factors and performance links. This study will also provide policy makers as well as business man- agers responsible for internetional marketing with better understanding of inside strategic re- sources and export interaction. It can help Turkish manufacturing firms to facilitate expansion of their foreign market through diversifaction. Policy makers can understand exporting problem areas and they can direct their export strategy more effectivelly by allocating available resources in cru- cial areas of export enhancement.