Probably the most defining and popular feature of the drink is it’s mascot, Qoo, who is a blue creature vaguely resembling a cat whose most recognisable trait (aside from being insanely cute) is spouting a long refreshed “Qooooooooo” after downing a glass of Qoo. The drink is well known for its easily recognisable theme tune and short cute advertisements following the adventures of the Qoo character in it’s pursuit of a refreshing Qoo juice drink.