Burson realized rather quickly that his client’s expectations for widespread national news coverage on using a helicopter as a management tool was most likely beyond reach. A LIFE magazine cover was mentioned frequently by the client as well as newsreel coverage (television was not yet a household staple) and, of course, a major article in The New York Times. At about the time Burson was ready to suggest to Bill Marsteller that his client’s expectations may be unrealistic, Sikorsky, the helicopter manufacturer, informed Rockwell that delivery would be delayed a year due to Korean War priorities. - See more at: http://www.burson-marsteller.com/who-we-are/our-history/our-heritage/#sthash.vbhgslPJ.dpuf