Since 2006, there have been motions to ban junk food advertising, mainly provided by the World Health Organisation. There have been mixed responses, but mainly health organisations have agreed with the idea.
The move appears part of a larger effort to enhance health in the United States and elsewhere. In October 2004, the US federal government enacted new laws requiring school districts to adopt healthier nutritional guidelines and to establish a local school wellness policy by the beginning of the 2006-07 school year. In addition, Washington state lawmakers last year approved a measure directing school districts to develop nutritional guidelines for the foods they sell in schools. The districts were given until Aug. 1, 2005 to adopt new nutritional policies, which also needed to address physical education programs.