This article aims to study the market factors, services, and behaviors that affect online shopping decisions. The awareness of consumer behaviour can be used to plan, improve, or develop a business. Samples are those who have purchased online through social media. Factors influencing the decision to buy online through social The outcome of education will help entrepreneurs who do business sales through The social media by this article is based on the research articles and articles of the past journals. As well as further education from the Internet and other books found that gender affects the behavior of online shopping and age level Career study and average monthly income Affect online shopping decision behavior. The service marketing factor found that the promotion of marketing and human side affects online shopping habits online products. Channel Price product section for the process distribution, physical appearance and quality of productivity This affects the online shopping decision behavior. Retail businesses should focus on all of the marketing material in every aspect, improving their products and services. This is to create a consumer's mental value. To feel bound by the brand of the product.