Five Words in Orange Neon is among the many language-based works Kosuth made using neon lights and a transformer, all of which were inspired by Wittgenstein's explorations of tautologies. In logic and linguistics, as established largely by Wittgenstein, a tautology is a statement of fundamental fact or truth which is unchangeable and irreversible, even if rephrased in any way possible. The meaning of the phrase is equated with how the words are visualized. In this case, they are shown with orange neon tubes shaped to form the words of the phrase. Kosuth plays with linguistic and verbal literalness by giving us a visual equivalent in the neon letters to what the text reads regardless of its form. As with his other Conceptual works of the 1960s, the idea is considered more important and fundamental than the visual or aesthetic content or expression of an artwork. It was a radical reconsideration of the importance of the visual in visual art.
Neon and transformer - Private collection