Most fundraising events are business activities. They typically involve the sale of goods and services for the purpose of obtaining income. For example, a person makes a payment to a charity and receives in return a ticket of admission to a concert. The primary purpose of a fundraising event is to raise funds, and holding the event is not an end in itself. Thus, a substantial percentage of the gross revenue from the event is actually applied for a charitable purpose. Often the costs of the event are held down because volunteers provide a significant component of the labour and many of the supplies are donated. An event conducted as a business would not have a comparable element of support for charity. A fundraising event also typically attracts a clientele who are aware the profits from the event will be applied for a charitable purpose and who generally wish to support that purpose.