Burson-Marsteller sought to take the Remembrance period’s most powerful symbolic asset, the national two minute silence, and make it relevant to a new audience. How? By recording a completely silent track entitled “2 Minute Silence” and releasing it into the UK music charts. Along with the track, Burson released a celebrity-packed “music” video for Remembrance Sunday 2010. - See more at: http://www.burson-marsteller.com/case-studies/2-minute-silence/#sthash.xYWaJIMe.dpuf