Values are considered to be relatively enduring beliefs that individuals possess and these beliefs are prescriptions for behavior (Rokeach 1973). As both Kluckhohn (1951) and Rokeach (1973) indicate, values are statements of the ideal. That is, our values tend to suggest positive modes of behavior and positive ends. As Kluckhohn says, values are a statement of the desirable, not what the person may actually desire. In other words, they are often the conceptualization of how one ought to act in a situation, rather than how one wants to act.