Certificates provide an attractive business model. They cost almost nothing to make, and if you can convince someone to buy a certificate each year for $5, that times the population of the Internet is a big yearly income. If you can convince someone to purchase a private CA and pay you afee for every certificate he issues, you're also in good shape. It's no wonder so many companies are trying to cash in on this potential market. With that much money at stake, it is also no wonder that almost all the literature and lobbying on the subject is produced by PKI vendors. And this literature leaves some pretty basic questions unanswered: What good are certificates anyway? Are they secure? For what? In this essay, we hope to explore some of those questions.