What makes CSR in Thailand unique .... It builds strongly on a local development
concept called ‘Sufficiency Economy Philosophy' , which was initiated by His Majesty
King Bhumiphol Adulyadej ..... the Sufficiency Economy Philosophy is focused on building
a strong economic foundation and self-reliance at a local community level ..... CSR and the
Sufficiency Economy Philosophy share many common characteristics, such as communitybased
development, local networking, stakeholder participation, partnership and collaboration
and the importance of community context and local wisdom. Hence, the Sufficiency Economy
Philosophy plays a supportive role in strengthening and leveraging the potential of CSR to
respond to local conditions, economic activities and a community-based lifestyle.