“I also knew that even if I did win, I would never be able to register the Lush Puppy name as a trade mark and wouldn’t be able
to expand; and this other company would always contest my Lush Puppy trading name.
” So Kristy made the difficult decision to abandon the Lush Puppy business name, which meant destroying all of her existing Lush
Puppy stock, closing down her website and deregistering her business name. Kristy also lost her wholesale business and all of
the goodwill generated from Lush Puppy’s exposure on Bread TV.
“The next couple of months went by in a real blur,” Kristy said. “I was extremely embarrassed about the situation, and didn’t
know what to do.