Vertically intergrated clothing manufacturer, wholesaler, and retailer - performs design, adverstising, and marketing in-house
- Very low inventory stock - can fill orders easily
- All production within US - provides high wages and many benefits to workers - "sweatshop free" slogan
- Strong customer and brand loyalty through high ideals and high quality products
- Strong political reform activists, demonstrated through "Legalize LA" and "Legalize Gay" programs - support immigration and gay rights reforms
- Use less environmentally damaging chemicals and
processes in production
- Clean, simple, effective store layouts in trendy,
fashion-forward locations
- Proven to be profitable company prior to troubles