Harold Lasswell did some of the earliest known political content analysis with magazines. He investigated themes of Nazism in U.S. publications for legal purposes during World War II. _Reader's Digest_ and _Saturday Evening Post_ were compared to publications allegedly guilty of Nazi propaganda.[2] It was not until after World War II, however, that traditional, formal, or conventional content analysis developed. The method stressed quantitative scientific methods for developing empirical indicators to make generalizations with the purpose of description and theory-building.[3] Magazine analyses were rare, but a few political content studies in the 1950s and 1960s analyzed such topics as American and Soviet themes and values in popular magazines [4] and biographical sketches of political figures in news magazines.[5] Biased portrayals of Truman, Eisenhower, and Kennedy were studied in _Time_ magazine.[6] Another study analyzed the 1960 presidential candidates as they were depicted in _Time_, _Newsweek_, and _U.S. News and World Report_.[7] These early content studies are, at times, replicated to bring ideas up-to-date in light of changing social environments, changes in magazine editorial management and ownership, and to try modified content analysis techniques.[8]