Telling Accommodators that the PDA has a feature that will help them
be more organized might encourage them to use it. An Optimist, however,
doesn’t perceive the value of being organized. To Optimists, the key
benefit is that using the feature that helps them to be more organized will
give them more free time. To Producers, telling them this feature will help
them get more done is meaningful. What might motivate a Data Collector
is that this feature keeps track of details. One product, one feature,
and four ways of expressing it.