Speech of PD Leader Sales Meeting
for March 2015
Tuesday – March 31, 2015
I report on Income of Financial Statement in February 2015. This is different from the figure of the Sales Report.
First of all, results of two months of this year are:
Thai Baht
(Unit 1,000 Baht)
Operating Revenues 183,566
Cost of Sales and Service 162,344 (88.44%)
Selling & Administration Expense 42,052 (22.91%)
Operating Profit -20,830(-11.35%)
The ratio of Cost is very high with 88.44%. The cause is from Low Price Order, up of additional construction expenses and sales shortage which corresponds to expenditure.
Next, the expenses rate 22.91% exceeds the plan by 6%.
It seems that it depends on one due to sales shortage and individual ability shortage.
To solve these problems, please make efforts for the achievement of Target in 2015 Fiscal Year in February Leader Meeting.
Next, the policy of Mr. Kondo-Director shall explain how to up the operating profit.
For Profit Up
1) The work of Sales is to get order by a good price (price with the profit)
2) It is important to make a relationship of mutual trust (Priority to GKC) with the person in charge of usual customer (a major construction company or end-user) always.
However, a rival company comes out anyway now.
3) Do not wait for order to come tidily after submitting the estimate.
Trying every possible means, attacking the customer until getting orders is important. Do not lose the timing.
4) Even if it is the worst, it is necessary to bring in to the negotiation.
Think about the thing that the price become severe beforehand.
At that time, you must prepare the countermeasure that the price agrees in case of such a change condition it.
A change condition is specification, equipment change, etc.
When this countermeasure does not exist, proper profit cannot be maintained.
Moreover, it is not necessary only to wait for an inquiry from the usual customer (Factory). It is important to propose from sales to the customer positively, and to make work.
5) The necessity and the sufficient condition of the customer inquiry must be clarified in detail.
And, it is necessary to deliberate to design and the cost to be able to win the competition.
At the same time, we prepare to the customer by considering the VE idea as GKC. (Idea concerning customer merit)
The customer is attracted by this. It is important to make the domination of GKC ceaselessly until get order.