Results (
Thai) 1:
[Copy]Copied!
Most of the early research on the personal r~levance of an issue indicatedthat increasing personal involvement was associated with resistance to persuasion(Miller, 1965; Sherif & Hovland, 1961), and the most prominently mentionedexplanation for this finding was derived from social judgment theory(Sherif et al .. 1965). Involvement was believed to be associated with a greaterprobability of message rejection because people were postulated to hold expanded''latitudes of rejection'' as personal involvement increased, and incomingmessages would therefore be more likely to fall within the unacceptablerange of a person's implicit attitude continuum (Eagly & Manis, 1966). Toaccount for the fact that increasing relevance was associated with increasedresistance mostly for counterattitudinal and not proattitudinal issues (e.g., Eagly,1967), Pallak et al. (1972) proposed that increasing involvement (or commitment)increased the probability of rejecting counterattitudinal messages becausethese messages were contrasted (seen as further away from one's own position
Being translated, please wait..
