Interactive art became a large phenomenon due to the advent of computer based interactivity in the 1990s. Along with this came a new kind of art-experience. Audience and machine were now able to more easily work together in dialogue in order to produce a unique artwork for each audience.[10] In the late 1990s, museums and galleries began increasingly incorporating the art form in their shows, some even dedicating entire exhibitions to it.[11] This continues today and is only expanding due to increased communications through digital media.