It is still undetermined to what extent Spotlight's strategy worked, and the company has not correlated the Barn Raisers to their actual votes. However, it is reasonable to presume that amid that sea of humanity stretched out before Obama on Washington's Mall on January 20, 2008, at least some were moved by microtarget appeals. And if Obama and his team fail to honor their mathematically honed vows, the Barn Raisers may abandon them in droves. They are swing voters, after all