Qualitative research on 13 web user

Qualitative research on 13 web users was performed to understand consumers’
reactions and feelings to online personalization. The content analysis of the
semi-structured interviews confirmed our review of the literature and led to a typology
of consumers’ benefits and liabilities associated with personalized web sites.

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Qualitative research on 13 web users was performed to understand consumers’reactions and feelings to online personalization. The content analysis of thesemi-structured interviews confirmed our review of the literature and led to a typologyof consumers’ benefits and liabilities associated with personalized web sites.

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Results (Indonesian) 2:[Copy]

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Penelitian kualitatif pada 13 pengguna web dilakukan untuk memahami konsumen '
reaksi dan perasaan untuk personalisasi online. Analisis isi
wawancara semi-terstruktur dikonfirmasi review kami literatur dan menyebabkan tipologi
manfaat dan kewajiban konsumen terkait dengan situs web pribadi.

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Results (Indonesian) 3:[Copy]

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