Based on the business philosophies of Amar Bose, how do you think the Bose Corporation goes about analyzing its competition?
Which of the three approaches to marketing strategy best describe Bose's approach?
Using Michael Porter and Treacy and Wieserma frameworks presented in the text, which basic competitive marketing strategies does Bose pursue?
What is Bose's competitive position in its industry? Do its marketing strategies match this position?
In your opinion, is Bose a customer-centric company?