4.4 Applications & Groups
Facebook consists of large number of applications, pages and groups which people use.
Interesting thing to note is that the use of applications also vary by gender . Farmville is a
game application that is popular in women (and in few men) while games like Mafia Wars,
Cricket are popular in men. In groups, girls generally go for those groups related to fashion
and studies while men for business related groups, other choices does not differ much. Along
with this psychological applications like horoscopes, online psychic are used by women
while men tend to go for much bolder issues like ‘lover of the day’, ‘date of the day’ etc.