Manufacturers involved in licensing, such as Majestic, had jumped on the trend, turning out cheaper items without player names or numbers for as little as $45. Russell Athletic introduced a line of college football throwbacks featuring grid stars of yore, including Marcus Allen (University of Southern California), Dick Butkus (lllinois), John Elway (Stanford), Bo Jackson (Auburn University), Deion Sanders (Florida State) and Jesse Sapolu (the University of Hawaii), in large part because, as noted earlier, current NCAA amateurism rules forbid schools from licensing or selling jerseys bearing the names of current collegiate players.