As the fight club's membership grows Tyler begins to use it to spread his anti-consumerist ideas and recruits fight club's members to participate in increasingly elaborate pranks on corporate America. This was originally the narrator's idea, but Tyler takes control from him. Tyler eventually gathers the most devoted fight club members (referred to as "space monkeys") and forms "Project Mayhem," a cult-like organization that trains itself as an army to bring down modern civilization. This Organization, like fight club, is controlled by a set of rules: