Plant-e hopes to do another pilot of the technology in 2013 and then begin to develop modular electricity generating systems, with the first of these products on sale in 2014. Helder envisages that Plant-e might develop initial products itself and then license the technology to a larger company for mass production. "It's really a platform technology that enables us to develop many useful products," she said. "There's enough room for a lot of companies to work on this.