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Thai) 1:
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abstractThis study aimed to identify a comprehensive list of dimensions/determinants of the service quality of an exhibitionorganizer as perceived by attendees. Such determinants were constructed from an analysis of previousstudies and identified from data obtained from 241 questionnaires completed by attendees exiting anexhibition hall. Statistical indicators and methods used to analyze the data include frequency distribution,mean, percentage, standard deviation, and path analysis (SPSS Amos). The results outlined six dimensionsof service quality: booth management, content, registration, access, booth layout and function, and exhibitionand booth attractiveness. The results showed that the service quality of exhibition organizers has a positiveimpact on attendees' overall satisfaction.
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