Our contributions are of three type

Our contributions are of three types: theoretical, methodological and managerial.
From a theoretical point of view, we propose a conceptual framework to understand
consumers’ reactions to online personalization. The methodological contribution
relates to our longitudinal experiment, which offers a valid comparison approach to
test personalization effectiveness. Finally, our different scenarios enable us to provide
some guidelines for managers.

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Results (Indonesian) 1: [Copy]

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Kontribusi kami terdiri dari tiga jenis: teoritis, metodologis dan manajerial.Dari sudut pandang teoritis, kami mengusulkan kerangka kerja konseptual untuk memahamireaksi konsumen online personalisasi. Kontribusi metodologisberkaitan dengan percobaan kami longitudinal, yang menawarkan pendekatan berlaku perbandinganmenguji efektivitas personalisasi. Akhirnya, skenario yang berbeda kami memungkinkan kami untuk menyediakanbeberapa pedoman untuk manajer.

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Results (Indonesian) 2:[Copy]

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Kontribusi kami adalah tiga jenis:. Teoritis, metodologis dan manajerial
Dari sudut pandang teoritis, kami mengusulkan kerangka kerja konseptual untuk memahami
reaksi konsumen untuk personalisasi online. Kontribusi metodologis
berkaitan dengan percobaan longitudinal kami, yang menawarkan pendekatan perbandingan yang valid untuk
menguji efektivitas personalisasi. Akhirnya, skenario kami yang berbeda memungkinkan kami untuk memberikan
beberapa panduan bagi manajer.

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Results (Indonesian) 3:[Copy]

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