Formulate strategic vision for Thailand's 10-year tourism development agenda
Vision and strategic objectives for tourism development
Strategic positioning
Policy thrusts (focus areas, key product & service offerings, branding / communications / messaging,...)
10-year strategic agenda and objectives
10-year high level proposed initiatives mapping (short, medium and long term)
Define supporting strategy aspects:
Key stakeholders (mapping of key stakeholders and their relationship with one another)
Issues / hurdles / challenges
High level budget requirements