When readers use web search engines, they generally use words or short phrases that describe what they are seeking. Along with the text of the page title, these keywords (the term covers both individual words and short phrases) become the crucial determinants of your page’s relevance rank in the search engine’s indexes. For search engine optimization, a good keyword strategy is to make sure that key page elements are working in concert to portray the page content accurately. Ideally there is one key word or phrase for your page, and it is mentioned in most or all of the following elements: