Thus one dimension of the map is benefits ranging from the more tangible
arising from productivity enhancing applications to the less tangible from
business expansion applications. Peters also found that the orientation of the
investment toward the business was also frequently used in evaluation. He
classifies these as infrastructure, e.g., telecommunications, software/hardware
environment; business operations, e.g., finance and accounts, purchasing,
processing orders; and market influencing, e.g., increasing repeat sales,
improving distribution channels. Figure 9.3 shows the map being used in a
hypothetical example to compare current and planned business strategy in
terms of investment orientation and benefits required, against current and
planned IT investment strategy.