Consider the variety of audiences you might send correspondence to; explain why it is important to know who they are and what their skills and qualifications are. (25 – 75 words)
Hint: you need to know the skills and qualifications of your audience, persuade them, move them to action, or guide and mentor them to do a particular task. Each of these aims call for different way of using language, to avoid confusion and achieve the desired outcomes/results.