ContentsIntroduction 1Part one: Cre

Contents
Introduction 1
Part one: Creative thinking 5
The creative process 7
Obstacles which inhibit creativity 7
The non-creative person 8
Developing creativity 9
Remember 16
Decision-making and the creative thinker 16
Key elements of creative thinking and
decision-making 20
Analysis 20
Synthesis 23
Valuing 25
Other useful approaches to creative thinking
and decision-making 26
Imaginative thinking 26
Conceptual thinking 29
Intuition 29
Checklist: How does your mind work? 30
Using creative thinking to evaluate the options 32
Checklist: Options 34
Calculating the risks 36

Part two: Innovation 39
The process of innovation 41
Five factors to create the right climate for
innovation 43
Innovation and organisation 44
Characteristics of an innovative organisation 45
Checklist for the innovative organisation 49
What qualities should a chief executive as a
leader have? 51
Motivation and innovation 53
Characteristics to look for when recruiting 53
What do innovative people expect from the
organisation they work for? 54
Distinctive characteristics of the creative leader 55
The generation of ideas 57
Team innovation 58
Communicating about innovation 60
Checklist for building on ideas 60
Brainstorming 62
Checklist: Brainstorming 64
Two more methods of collecting ideas 66
Suggestion schemes 66
Quality circles 67
Checklist for the generation of ideas 68
Dealing with change and overcoming obstacles
to innovation 69
Criticism 70
Exercise: Overcoming obstacles 70