The outcomes that customers want to achieve are the reason why they purchase or
to a service. will as a spec
and management
enable xpressed account customers of a bank to perform all transactions
activities online or to deliver state services to citizens in a cost-effective manner).
value of the service to the
customer is
directly dependent on how well a service
facilitates these outcomes.
Although the enterprise retains responsibility for managing the overall the business, they often wish to devolve responsibility for owning and managing
defined aspects to an internal or external entity that has acknowledged expertise
in the area.
This is a generie concept that applies to the purchase of any service. Consider
financial planning. As a customer, we recognise that we don't have the expertise,
or the time, or the inclination to handle all the day-to-day decision-making and
management of individual investments that are required. Therefore, we engage
the services of a professional manager to provide us a service. As long as their
performance delivers a value lincreasing wealth) at a price that we believe is
reasonable, we are happy to let them invest in all the necessary systems and pro-
cesses that are needed for the wealth ereation activities.
In the past, service providers often focused on the technical (supply side) view of
what constituted a service, rather than on the consumption side. Hence it was not