Individual work bias. Cultures where employees work as individuals, with individual objectives and rewards are difficult places to successfully implement Knowledge Management. Knowledge Management will flourish in a culture where collaboration and cooperation are the norm and where employees work in teams and communities and are rewarded for collective performance. When employees are rewarded only for individual performance, anything that compromises that individual performance (such as spending time sharing knowledge with others) tends not to get done. A goal for a knowledge manager is to move the culture toward having a team or community orientation.