In the beginning, chocolate was a precious substance used for religions ceremonies. When chocolate was introduced to Europe, other possibilities were explored. Confections, icings, puddings and baked goods embraced chocolate flavor. In the first half of the 19th century the typical chocolate cake was a yellow or spice cake meant to accompany a chocolate beverage. In the second quarter of the 19th century the typical chocolate cake was either a white or yellow cake with chocolate icing. It is not until the middle of the 19th century we begin to see chocolate as an ingredient in baked goods (cookies, cakes). By the beginning of the 20th century chocolate cakes, as Consumer economics, product availability and serious corporate marketing.